Brain Business Excellence Model Implementation

At “Brain”, We believe that Business Excellence is often described as outstanding practices in managing the organization and achieving results, all based on a set of fundamental concepts or values.

These practices have evolved into models for how a world class organization should operate. These models have been developed and continue to evolve through extensive study of the practice and values of the world’s highest performing organizations.  Many countries have developed their own models and use these as frameworks to assess and recognize the performance of organizations through awards programs. . However there has been an increasing trend for organizations to apply these models and integrate the principles and practice with their day-to-day operations thereby achieving the benefits business excellence brings.

Our fundamental concepts include:

  • Results orientation
  • Customer focus
  • Leadership and constancy of purpose
  • Management by processes and facts
  • People development and involvement
  • Continuous learning, innovation and improvement
  • Partnership development
  • Public responsibility

Brain believes the private sector can play a critical role in helping address the world’s social and environmental challenges. Corporations, through their core business and their philanthropic activities, can help address social and environmental issues in ways that strengthen their competitive positioning and profitability.

We serve as a strategic advisor to leaders and teams, drawing on projects with industry-leading multinational clients, and guided by our research on innovative and effective practices. Our projects include meaningful engagement with C-level executives as well as with the people and communities our clients serve. We help our clients make progress on societal issues by navigating complex systems and building collaborative partnerships.

Our Corporate Clients function include:

  • Corporate Foundation and CSR Leaders
    We partner with corporate foundation and CSR leaders to create business-aligned CSR portfolios that achieve measurable outcomes.
  • Business and Sustainability Leaders
    Together with business and sustainability leaders, we develop purpose-driven positioning and shared value strategies that achieve profitability and societal impact at scale.
  • Define purpose-driven positioning and develop transition plans to enhance company purpose
    Supporting companies in identifying an enterprise-wide societal purpose, and developing strategies that embed that purpose across the company.
  • Build collaborative efforts to help solve complex social problems
    Advising companies on how to tackle complex social problems that require broad cross-sectoral collaboration.
  • Develop and implement shared value strategies
  • Developing strategies to increase profitability and drive growth while addressing societal problems. Services include identifying shared value opportunities, building the business case, designing the change management process, and building partnerships

What are business excellence models?
Business excellence models are frameworks that when applied within an organisation can help to focus thought and action in a more systematic and structured way that should lead to increased performance. The models are holistic in that they focus upon all areas and dimensions of an organisation, and in particular, factors that drive performance. These models are internationally recognize as both providing a framework to assist the adoption of business excellence principles, and an effective way of measuring how thoroughly this adoption has been incorporated.

Several business excellence models exist world-wide. While variations exist, these models are all remarkably similar. The most common include;

  • Baldrige (MBNQA) – Used in over 25 countries
  • Dubai Foundation for Quality Management (DFQM) –
  • Singapore Quality Award Model – Singapore
  • Japan Quality Award Model – Japan
  • Canadian Business Excellence Model – Canada
  • Australian Business Excellence Framework (ABEF) – Australia

Baldrige Model

The most popular and influential model in the western world is the one called the Malcolm Baldrige Award Model (also commonly known as the Baldrige model, the Baldrige criteria, or The Criteria for Performance Excellence). More than 25 countries base their frameworks upon the Baldrige criteria.

The Baldrige model consists of practices that are incorporated into six Approach categories plus a Results category consisting of –

  • Leadership
  • Strategic Planning
  • Customer and Market Focus
  • Measurement, Analysis, and Knowledge Management
  • Workforce focus
  • Process Management
  • Business Results

The Baldrige Values include:

  • Visionary Leadership
  • Customer-Driven Excellence
  • Organisational and Personal Learning
  • Valuing Employees and Partners
  • Agility
  • Focus on the Future
  • Managing for Innovation
  • Management by Fact
  • Social Responsibility
  • Focus on Results and Creating Value
  • Systems Perspective

EFQM model

  • The EFQM model consists of six process enablers and one results category:
  • Leadership
  • Policy and Strategy
  • People
  • Partnerships and Resources
  • Processes
  • Customer Results
  • People Results
  • Society Results
  • Key Performance Results

The fundamental concepts include:

  • Results orientation
  • Customer focus
  • Leadership and constancy of purpose
  • Management by processes and facts
  • People development and involvement
  • Continuous learning, innovation and improvement
  • Partnership development
  • Public responsibility

Award Programs
In general, business excellence models have been developed by national bodies as a basis for award programs. For most of these bodies, the awards themselves are secondary in importance to the wide-spread take up of the concepts of business excellence, which ultimately lead to improved national economic performance.

Often awards programs operate at a local, regional and national level to recognize and celebrate the achievement of all levels of organisational maturity. It is through these award programs that an organisation can be assessed and justifiably claim to operate at World Class levels of performance. Awards are usually only given to those organisations that have been assessed as “excellent” through a rigorous awards process using independent teams of evaluators to assess award applicants.

It was recently estimated that there are at least 76 countries operating a business excellence award programme at a national level.

Who uses business excellence / models?
Organisations across the world are using these business excellence models as a basis for continuous performance improvement.

In the Dubai nearly two million copies of the Malcolm Baldrige Model have been distributed since the award’s launch in 1988, and this does not include copies that are available in books, state and local award programs, or those downloaded from the web.

In Dubai alone the Dubai Foundation for Quality Management believes that at least 30,000 organisations are using the DFQM model. The DFQM’s figure was based on the number of DFQM members, the members of its national partners, and those organisations that they know are using the model in their business.

Need to contact us?

  • Al Nahda 1 – Saheel Tower 1
    Office 203 UAE - Dubai.
  • +971 (0) 4 255 6301
    +971 (0)55 992 0807
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